When did I sign up for this awesome video newsletter?

Why hello there!

I know what you’re saying. I don’t remember signing up for a life changing food video newsletter. Well, you did. More importantly, I’m your fearless leader! Stay calm. Things will work out.

I like to say that complexity is the enemy of creativity. Well, it’s also the killer of hopes, dreams, and the yet to be famous “Learn To Shoot Food.”

We launched this site almost a year ago and quickly lost sight of what it was supposed to be about. We or I made it too complicated, and it squashed my motivation, then I got busy with work, yadda, yadda, yadda…. Fast forward to January of this year and everyone and their mother wants to make Tasty videos. Are those things still cool?

In any event, I think it’s time to get back to the basics and Learn To Shoot Awesome Food Videos! Here is how we are going to do it. Over the next few days, we are going to make changes to this site, and by changes I mean we are going to make it simple. Super simple. That means you may get a lot of automated emails we don’t mean to send. Worse yet, you may be removed from the mailing list. Oh, the humanity!

Moving forward there will be a fee to be a part of this site, group, program, cult, whatever you want to call it. Here’s why. We have been teaching video and speaking at conferences for no charge for the past four years, all because we are passionate about what we do and want you to learn how to do the same. We love doing it. We have found, if folks do not invest in themselves, then they are not motivated to participate or learn. When we charge for private sessions, they get involved and excited to work on their craft and put energy into learning. We prefer small groups of motivated people rather than a large group who doesn't do the work or utilize the resources we have put together for them to learn.

If you are interested in learning how to shoot food videos (and photography very soon), please be patient and check back with us. We would love to have you as part of our group

Yours truly,

S. Laudalino

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